Clients with an established Google Ads account that is currently managed by Electric Bricks may occasionally need to add new additional campaigns, ad groups, or ads to address changes in their market, to advertise new products or services, or to expand into new geographic areas, among other things. This is known as a “campaign expansion” and requires your Electric Bricks campaign specialist to do the necessary competitive and budgetary research for these additional campaigns, as well as write new ad copy, build new keyword lists, etc. This type of work is different from the typical monthly campaign management they perform, where they perform ad text and keyword optimization, report on and summarize campaign performance, troubleshoot issues with existing campaigns, and make the necessary changes to stay in compliance with the ever-changing Google advertising requirements.
The Difference Between Campaign Management and a Campaign Expansion
Monthly campaign optimization (management) is charged at 20% of monthly ad spend (minimum of $200/month) – so, for example, a client spending $2,000 per month on Google Ads pays Electric Bricks $400 per month to manage all campaigns using that budget. This monthly recurring fee does not cover a campaign expansion – it covers the time spent each month managing the current campaigns, ad groups, and ads, but not adding new ones.
Expanding a campaign does not require a whole new setup, but there are hours of work that need to be done. Your Google Ads specialist will discuss any expansion you’re considering and will give you an hourly estimate for the campaign expansion. If you decide to move forward with the campaign expansion, you will be charged for the number of hours it takes to perform this work at our current hourly rate.
