EB News & Blog

Google Ads Advertiser Verification – What’s That All About?

Around March of 2020, Google began letting businesses that advertise on the Google Ads platform know that they will be required to complete an “identity verification” in order to continue using Google Ads. Typically, Google will send an email to the account holder alerting them that they must “start identity verification to continue serving ads”, or something to that effect. This is not optional. Let me repeat that – this is not optional! You will have 30 days from the date you receive that first email to begin the verification process. If you do not, Google will quite simply stop serving your ads, and your account will be paused.

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Website Backups – A Critical Line of Defense for Your Website

As part of your website hosting and maintenance package (H&M), Electric Bricks regularly backs up your site files and database as an important safety measure. These backups are a critical part of your website management service and help ensure your site stays safe and can be restored in the event of a hacking attempt, malware attack, server crash, or user error. We did extensive research and testing, and an issue that we’ve discovered is that most WordPress backup software (including the software we were previously using) can have an adverse effect on server and site performance due to the way they work. They use up a lot of server resources and can sometimes slow a site down or cause other issues. Because of this, Electric Bricks is changing (and improving) the software and methodology we use to manage the backups we do for you.
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Electric Bricks & Cloudflare: Protecting Our Clients’ Websites From Cyber Attacks

Cyber attacks of all kinds are on the rise. There is a relentless onslaught of spam, phishing, website hacking attempts, viruses, and distributed denial-of-service (DDoS) attacks every single day. At Electric Bricks, we’ve seen a sharp increase in these types of attacks recently. While some are attempting to steal the identities of you and your clients, many of these types of attacks are often meant only to create chaos, crash websites, and cause senseless, irritating disruptions.

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